Search engine optimization (SEO) is the technical process by which the visibility of a website is improved in search engine's organic or natural results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users,
As an Digital marketing strategy, we understand how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is one of the SEO tactic.
Search Engine Optimisation is not a myth. It is very much real and can be the difference between making and breaking a website or a company. In fact Google has its own Search Engine Optimisation starter guide which began as an effort to help the teams within Google but they began to periodically revise and update it for the benefit of webmasters in general too. With so much digital data being generated in today’s fast-tracked world, it is utterly difficult to make your voices heard above the pandemonium. But this is where SEO helps companies stick their necks out of the crowd.
Search Engine Optimisation is about making your website easier to understand both by the visitors and the search engines. Thus, the best way to keep your content SEO friendly is to constantly research how search engines work. Simultaneously it is important to understand how the customer thinks and acts. SEO is about meeting search engines and your customers not mid-way but at their respective locations and acting accordingly. Some basic things that every website must aim to do are:
1. Improving URL Structure is a very logical thing to do. A long and complicated URL goes well only with secure websites that obviously do not want their content to be viewed publicly. However, while reaching out to the masses, a well-structured and simple URL helps create a friendlier content.
2. Researching and determining which keywords help a website in figuring at the top of search results and using them naturally in the website content provides a huge boost to the search rankings of a website. However the focus should be on using them “naturally” and overdoing any of the SEO techniques gives exactly the opposite results from what is desired.
Having your website content optimised for the search engines is a very obvious thing to do. But as they say, “too much of anything is bad” and so is overdoing SEO. SEO should never be done at the expense of the quality of the content in a website.